May 10, 2021, DENVER – Big Blue Swim School is celebrating the opening of its first Denver-area swim school this week, in time to coincide with National Water Safety month. Located at the Smoky Hill Town Center in Centennial, Big Blue will mark the occasion with a ribbon-cutting ceremony for local community and business leaders on Thursday, May 13, from 4:30PM – 6:30PM. In addition, local families are invited to Big Blue’s Family Fun Day on Saturday, May 15 from 12PM – 4PM. Parents and children will enjoy live entertainment, kids’ activities, giveaways, and treats. Activities will be hosted in an outdoor tent, while staff offer socially distanced tours of the new state-of-the-art swim school.
The Centennial pool is owned and operated by Denver-based entrepreneurs, Erik and Wendy Skaalerud. “We are thrilled to make a big splash with our first Denver-area swim school and we love that it is happening at an important time of year,” said Wendy Skaalerud. “As families look forward to summer and spending time near water and pools, there is no better time to make sure kids are brushed up on their water safety skills.”
Big Blue Swim School provides an exceptional learn-to-swim experience through a team of highly trained, professional swim instructors who are passionate about the mission they deliver. “We are so happy to bring this important, critical, and fun service to families in South Denver including Centennial, Aurora, Parker, and beyond,” said Skaalerud.
The Centennial pool is open seven days a week and swim lessons are offered for children ages three months to 12 years of age. Located at 20153 E. Smoky Hill Road, near King Soopers, Big Blue has four curriculums of instruction, spanning 10 levels. With weekly lessons running year-round, Big Blue offers flexibility to start and stop lessons at any time. Each child progresses to their next swim level as soon as they achieve the skills required, not when they complete a set number of classes.
In addition to hiring only professional swim instructors, Big Blue sets itself apart from other swim school brands by allowing parents to schedule multiple children to swim during the same timeframe. “Most schools don’t have the capacity to offer a variety of skill levels all at the same time,” said Skaalerud. “Parents can use Big Blue’s unique technology to schedule, and if needed, reschedule lessons easily on their phone or tablets. We also provide parents with real-time lesson progress reports, so they know exactly how a child is doing in each class.”
With 90-degree, ultra-clean water, a comfortable viewing area that manages for cleanliness and sound, free Wi-Fi, plenty of private changing areas, and capacity for parents to schedule multiple kids to swim at the same time, Big Blue makes it easy to enjoy a weekly swim lesson routine.
The Skaaleruds are franchise industry veterans. As early investors in Orangetheory Fitness, they grew their Denver-based Orangetheory franchise to 30 locations before selling in 2018.
They plan to open four additional Big Blue Swim Schools in the Denver area.
Big Blue Swim School currently operates pools in Chicago, Atlanta, and Northern Virginia. The company has franchise agreements for another 122 schools in 20 states and plans to add another 50 pool agreements in 2021.
To learn more about Big Blue Swim School, special pre-opening deals, and the programs offered, visit http://bigblue.link/Centennial_Opening or follow Big Blue on Facebook @BigBlueCentennial and Instagram @BigBlueCentennial.
ABOUT BIG BLUE SWIM SCHOOL
Big Blue Swim School was founded in 2009 by competitive swimmer Chris DeJong and now has pools in the Chicago, Atlanta and Northern Virginia. Big Blue offers an unparalleled swim lesson experience made easier and more effective by our professional instructors, proprietary technology and curriculum, and our family-friendly facilities. We create and celebrate Big Moments in the pool which lead to kids learning they can achieve anything in life. To learn more visit www.BigBlueSwimSchool.com.
Important note about COVID-19 protocol: The health and safety of Big Blue swimmers, families, and staff is our top priority. We are continuously monitoring all federal and local guidelines as they pertain to the safe operation of our pools during the COVID-19 pandemic. Our most up-to-date practices and policies can always be found on the Health and Safety page of our website. Finally, according to the CDC, there is no current evidence that COVID-19 can be spread through the use of pools.