Spring and summer are typically the height of homebuying season, while fall and winter usually see the market slow down. “However, there are still ways to better ensure a home sells in fall or winter,” said RE/MAX Properties, Inc. Realtor Vicki Westapher, who was recently featured on the cover and pages of Colorado Springs Real Producers and in Cordera Living magazines.
In order to help sellers get their homes sold this fall and winter, Westapher, a member of the Peak Producers, the top 10% of Colorado Springs Realtors, as well as a RE/MAX Hall of Fame, Chairman’s Club and Lifetime Achievement recipient, shares the following six tips:
No. 1: Utilize an expert. It is imperative to hire an expert agent early on in the selling process to review the property to see what really needs to be done to improve the market value and, more importantly, what does not need to be done. This ensures sellers can get the best return on their investment of time and money.
“Not every improvement needs to cost a lot of money; sometimes it comes down to a new, inviting doormat. The front door sets the stage for the buyer’s perception of the rest of the house,” noted Westapher. “Additionally, the real estate agent should determine current market value and then revisit it just before the house goes on the market for any needed adjustment.”
No. 2: Staging. Not all agents offer or encourage staging. “Some agents may think it’s not important in a hot market; however, staging creates a stronger perception of value, your home will stand out from the competition, and the offers will be stronger if the house is staged,” stressed Westapher.
No. 3: Professional photography. Almost everyone makes buying decisions online, which is why enticing professional photography is important. “A potential buyer will eliminate your home if it doesn’t reach out and grab their attention with value based on great photography,” said Westapher. “It’s important to have top-notch marketing exposure over a wide range of media to attract buyers from all different areas of the market.”
No. 4: Pricing. “Never over-price,” advised Westapher. “Price as close to what your agent believes it can sell for, from the beginning. The longer your home stays on the market, the less it will sell for and over time the property will become stigmatized with people wondering what’s wrong.”
No. 5: Make the home easy to view. Make it easy for buyers to schedule showings. “When your home is on the market it becomes a commodity on the shelf and accessibility is critical,” added Westapher.
No. 6: Ensure the agent has strong negotiating skills. This is one of the highest values that a great agent brings to the table, and includes negotiating their own commission. “If you hire an agent that is willing to give away their own commission up front, they will probably not be able to help you negotiate the best price and terms for your home,” concluded Westapher.
About Vicki Westapher, RE/MAX Properties, Inc.
Vicki Westapher has been a licensed real estate broker in Colorado Springs since 1998, and is committed to providing the highest level of service possible to both buyers and sellers before, during and after the transaction. She is an Accredited Buyer’s Representative, Certified Residential Specialist, E-Pro, Graduate Realtor Institute, Luxury Home Professional, Quality Service Certified and Seniors Real Estate Specialist. For more information, please call (719) 495-8007, or visit http://www.makeyourbestmove.com. The office is located at 1740 Chapel Hills Drive, Colorado Springs, CO 80920.