Lakewood author Bill Eager, Jason Cormier and James Clark are publishing Transformative Digital Marketing. Bill has written 12 books about the Internet and Jason and James are founders of Room 214, one of the largest digital advertising agencies in Colorado. The 269-page book comes out on September 28th as a Kindle e-book with a Launch Day Special of $1.99 that readers can sign up for at: TransformativeDigital.com.
Transformative Digital Marketing brings you directly to the intersection of modern marketing and business growth. This is an insider’s view into what forward-thinking marketing agencies and companies do to help brands connect with the people who matter most (their current and prospective customers). Transformative Digital Marketing offers proven practices developed through decades of relevant digital marketing and social media agency experience with leading companies in multiple industries.
Whether your focus is marketing for brand awareness, business lead generation, product launches or consumer sales – discover practical approaches you can immediately apply to help keep and create your competitive advantage. Learn how to generate better ideas and stories leading to content and campaigns that create dialog rather than fleeting likes and shares.
Chapter 1 - The Digital Path to Success
Chapter 2 - Next-Level Listening & Influencer Marketing
Chapter 3 - Kick-ass Content Creation
Chapter 4 - A Winning Campaign Strategy
Chapter 5 - B2B: Connecting Marketing to Sales
Chapter 6 - Community Creates Success
Chapter 7 - Measure, Analyze & Improve
Chapter 8 - Get Your ROI
ABOUT THE AUTHORS - The authors, Jason Cormier, James Clark and Bill Eager, are seasoned digital marketing experts. Jason Cormier and James Clark co-founded one of Colorado's largest digital marketing agencies, Room 214. Focused on digital marketing since 2004, companies hire Room 214 to take their social and digital to the next level: from awareness and leads, to sales and advocacy. Bill Eager launched one of the first large scale Intranets for BASF Corporation in the mid 1990's and has written 12 books about the Internet including The Complete Idiot’s Guide to Online Marketing.