GREENWOOD VILLAGE, Colo. – A spirited four-day gathering of Homewatch CareGivers franchisees and their staff recently concluded and demonstrated the solidarity that lives within the company at every level. The 2017 Homewatch CareGivers Annual Conference, titled “The Value of Outcomes,” brought the entire organization together to celebrate the brand’s system wide integrity, partnership, and compassion, as well the past year of successes. Also key to the gathering, Homewatch CareGivers hosted several presentations on a shared vision for the future, which includes reporting health outcomes.
“Nothing compares to the energy that comes from bringing all of our franchise partners together,” said Julie Smith, CEO of Homewatch CareGivers. “When you add in the enthusiasm our headquarters team put into organizing and preparing for the conference as well as our devoted vendor partners who were here, the learnings and takeaways from our gathering are instrumental for all of us. We are all better prepared to maximize the opportunities this business presents because of the conference.”
This year’s event featured new and exciting details about the late-summer Authority Brands acquisition of Homewatch CareGivers. The new relationship with Authority Brands, a portfolio company of PNC Riverarch Capital and the parent company to leading franchise brand The Cleaning Authority, insures that Homewatch CareGivers is set to remain atop its field. Showcased at the conference, the infusion of Authority Brands capital has already put into motion a fresh website strategy that will better align each franchise office’s local online presence with the territory it serves through enhanced SEO performance. The impact will strengthen the awareness and relationships Homewatch CareGivers has with its referral partners, caregiver employees, the families served and all connections within the care continuum.
“It’s remarkable that our franchise partners can already see the benefits of our relationship with Authority Brands,” added Smith. “There is a clear commitment from Authority Brands to continue the tradition of excellence that we have created. For nearly 40 years Homewatch CareGivers has set the standard for person-centered, customized services for the elderly and families of those in need of supportive home care.”
The conference also featured a series of presentations and panel discussions about the highly anticipated release of Homewatch CareGivers Care+, the advanced and proprietary client and caregiver web-based management system. Several franchise owners have already adopted the platform and shared why it creates a competitive advantage as a “high touch meets high tech” innovation. The efficiencies achieved were emphasized throughout the conference.
“Homewatch CareGivers Care+ infuses our person-centered care with unmatched, real-time reporting for franchise owners, caregivers and families,” noted Smith. “Plus, the outputs it facilitates can have significant benefits to business intelligence and in the end franchisee profitability and performance.”
By looking back on this year’s company-wide accomplishments, as well as new developments, Homewatch CareGivers collectively challenged all attendees – franchisees, staff members and corporate leadership alike – to continue to exceed expectations, serve with care and operate with pride day-in and day-out.
In order to truly celebrate the past and create a vision for the future, Homewatch CareGivers hosted an inspiring keynote speaker, Troy Hazard. The accomplished entrepreneur, author and television host confronted the roadblocks ambitious business owners face and examined how to break through those and sail beyond one’s own expectations while serving clients with meaningful purpose.
The most emotional portion of the gathering was the awards dinner. Homewatch CareGivers bestowed honors on top-performing franchise partners for sales and superior operations over the past 12 months.
Among the honorary awards, the most prominent is the “Founders Award,” which Lori Mrgrdichian, franchise owner of four offices in two states, earned this year (she also won the “Marketing MVP Award”). The Founder’s award recognizes the Homewatch CareGivers franchise partner that follows the same vision as company founder Paul Sauer who always followed the credo: “Caregivers are the Heart of the Business”
In addition to Founders Award, several other Homewatch CareGivers offices also earned awards.
Additional honorees from the convention include:
•Deb Nelson, Homewatch CareGivers of Edina, Minnesota (Champion of Excellence)
•Donald and Nina Kissinger, Homewatch CareGivers of Fairfax, Virginia (Power of Perseverance Award)
•Eric Malkin, Homewatch CareGivers of Beachwood, Ohio (Team Player of the Year Award)
•Wendy Raney, Homewatch CareGivers of Dallas (Trailblazer Award)
Underscoring the Homewatch CareGivers 2017 Annual Conference is the superior quality home care services that preserve dignity, independence and safety for clients under the supervision and care of highly trained caregivers.
For more information about the Homewatch CareGivers franchise opportunity, visit www.homewatchcaregivers.com/franchise.
About Homewatch CareGivers
Founded in 1980, Homewatch CareGivers delivers a variety of person-directed, professional at-home services including elder care, care for individuals with developmental and physical conditions, after-surgery care and help for those living with dementia.
With a significant leadership presence at the national level through Home Care Association of America (HCAOA) and the National Quality Forum, the Homewatch CareGivers mission is to provide best-in-class care, to serve as a vital part of the continuum of care, and to provide the support franchisees and caregivers need to find success and make a difference in their communities.
To learn more about Homewatch CareGivers services and franchising opportunities, visit www.homewatchcaregivers.com/franchise.
# # #