FOR IMMEDIATE RELEASE
Date: April 12, 2017
Contact: Roger Miller
Colorado Nonprofit Launches Statewide Video Challenge
Cancer’s early detection challenge focuses on reaching college-aged students
through videos and social media produced by college students
Aurora, CO -- Cancer is such a frightening word to so many people. Although not all cancers can be detected early, through acute awareness of one’s own physical condition and family history, many people can improve their chances of survival.
One of the least aware age groups are people from 18 years to 38 years. Why? Many of the late teens and 20s adults still have the ‘I am invincible” attitude and that nothing bad can happen to them. They are out of the house for the first time so parents are not watching over them to make sure they get regular physicals or see their doctors. Most often, they only see a doctor at an urgent care facility when something is in need of immediate attention. Some young adults are starting and raising families and their first priority is for the children and not themselves. It is usually not until later in life, after the kids are teens themselves, do the parents begin to really look into their own health again.
Family risk factors are another reason to have these young adults become more aware of their chances to be impacted by cancer; however, those who are at risk generally do not have the knowledge or awareness to catch cancer in time.
The 2017 Catch It In Time (CiiT) Video Challenge is a competition for all college students and college/university departments throughout Colorado to produce cancer awareness videos targeting 18 to 35 year olds. This will involve private and public schools including all two and four year institutions.
“What better way to reach this demographic than by their peers -- students on campuses throughout Colorado using their social networks and communication tools?” asked Roger Miller, Chief Operating Officer of CiiT. “Our initial response from area schools has been extremely positive. We don’t want to provide too much direction to allow for maximum student creativity.”
Students can visit the CiiT website beginning in the summer and will be able to view tips, webinars and see other cancer resources. Official registration will begin in the Fall this year and the challenge will culminate with an awards program in the first quarter of next year.
CiiT has been quietly building a vast network of incredible stories about the early detection and treatment of just about every kind of cancer with partners all over the country. Cancer impacts so many lives – nearly 40% of Americans will face a cancer diagnosis, statistics say – and yet people do not TALK about it enough.
“At Catch it in Time, we strive to shine a light on the topics of screening and early detection. Getting college kids involved will, we hope, help inform a younger generation and help us find new and creative ways to get the message out,” said Keith Singer, company founder.
CiiT has already begun outreach and partnership on the challenge with the Colorado Film Commission who is in full support of the endeavor. Team members will be visiting college and university campuses around the state, meeting with film, media, and journalism departments to spread the word about the challenge.
An esteemed panel of judges is being assembled and prizes will be awarded to winners and their schools, in several categories.
“We are exceedingly proud of this effort. We have worked hard to create a solid organization that does innovative and inspirational work on behalf of cancer awareness. Getting into the colleges and working to encourage a new generation of advocates is part of how we will continue to shine a light on cancer for the benefit of all who are touched by it,” added Singer.
About Catch it in Time
Catch it in Time, a Colorado 501(c)(3) founded in 2011 by Keith Singer, is a cancer awareness video engagement communications nonprofit focused on partnering with others to share meaningful stories about cancer. They work with healthcare providers, researchers, other non-profits, patients, survivors, caregivers, and motivated organizations to build awareness and help encourage people to pursue screening and early treatment.
About the Colorado Film Commission
The Colorado Film Commission, a division of the Colorado Office of Economic Development and International Trade, takes great pride in promoting the great state of Colorado to the film and television industry locally, nationally, and internationally. They work to enhance the success of Colorado film projects through promotion, funding, and education.