Rebranding Effort Unites 30 Regional Campuses Under One National Brand
Westminster, CO – The Denver School of Massage Therapy - Steiner Education Group today announced the rebranding of its individual schools under Cortiva Institute, consolidating their regional massage therapy and skin care campuses under one nationally recognized brand. Cortiva Institute offers innovative, high-quality education with hands-on industry experience to students who are interested in a professional career in the health and wellness industry.
“Considering the growing interest in health and wellness related careers not requiring a four-year degree, uniting all our schools under one brand will allow us to more effectively reach prospective students, teachers and employers,” said Steve Salzinger, President, Cortiva Institute. “While our name is changing, our quality curriculum and dedication to our students’ education and post-graduate career success remains our top priority.”
Cortiva Institute will continue to provide its students with the opportunity to pursue a career in Massage Therapy, Esthetics, Skin Care, Make-Up Artistry, and Paramedical Skin Care in as little as 7.5 months, while expanding its top-tier training and successful career placement assistance to schools across 13 states.
Cortiva Institute will be rolling out its fresh look and feel over the next 12 months, establishing a cohesive brand identity across all campuses with new signage and colors that reflect a recognizable national education brand for massage therapy and skin care. Additional changes coming over the next year as part of the rebranding effort include:
•Unveiling a new company website to include paperless enrollment and access to a variety of educational and industry resources
•Expanding its social media presence with new handles, content and pages to serve as an online brand community for prospective and existing students, faculty, and more than 100,000 alumni
•Launching new national advertising and marketing campaigns
•Providing increased community support and outreach in individual communities where schools are located
The massage therapy and skin care curriculum behind Cortiva Institute has a proven track record of successful career placement assistance, providing exceptionally qualified candidates to support the health and wellness industry and delivering more than 5,000 job opportunities for its graduates each year through its diverse program offerings and national recognition in the job market. As a result, many massage therapy graduates go on to secure high-profile careers – including working with professional athletic teams, the world’s leading spas, and the largest providers of massage therapy and skin care services.
“Graduating from Cortiva Institute’s highly regarded massage therapy program gave me the educational and hands-on experience I needed to land my dream job, while still maintaining my independence, flexibility and freedom,” said Amy Hendry, LMT, LE, Cortiva graduate and licensed sports massage therapist for the WNBA’s Connecticut Sun and the National Lacrosse League’s New England Black Wolves. “Now I love what I do every day, and am able to maximize my potential in this thriving industry.”
To learn more about Cortiva Institute, contact the admissions office or inquire about employment opportunities, visit http://www.cortiva.edu/.
About Cortiva Institute
Cortiva Institute is among the largest health and wellness schools in the country with a focus on graduating licensed massage therapy and skin care professionals for placement into the $3 trillion healthcare industry. Cortiva Institute is a subsidiary of Steiner Leisure – a portfolio company of L Catterton, one of the largest consumer-focused private equity firms in the world. For more information on Cortiva Institute, please visit http://www.cortiva.edu/.
About L Catterton
With over $14 billion of equity capital across six fund strategies in 17 offices globally, L Catterton is the largest and most global consumer-focused private equity firm in the world. L Catterton’s team of more than 140 investment and operating professionals partners with management teams around the world to implement strategic plans to foster growth, leveraging deep category insight, operational excellence, and a broad thought partnership network. Since 1989, the firm has made over 150 investments in leading consumer brands. L Catterton was formed through the partnership of Catterton, LVMH and Groupe Arnault. For more information about L Catterton, please vis More