Two local college students look to reinvent the painting industry with exceptional customer service.
Fort Collins, CO: Virtue Painting is a small, local start-up business that is
seeking to redesign the home improvement industry forever. Let’s face it – the
contracting world is unpredictable and nearly every homeowner has a contracting
nightmare. Virtue Painting is implementing a system that is eliminating this
For most homeowners, their home is their largest asset. Painting is an
immense home renovation process – and should be treated like so. Painting is
not a collegiate hobby or side-job. When it comes to large financial projects such
as painting, it should be left up to professionals who take pride in their work. Too
many contractors are unreliable and cut corners. Virtue Painting understands that
every brush stroke counts, and will follow through to completion.
Virtue painting was founded by Jordan Miller and Michael Hedemark -
both Colorado natives determined to enact positive change within the community.
Mike and Jordan are both strong students at Colorado State University, and have
had considerable experience within the painting industry – both serving as
branch manager and district manager of a large, national painting company.
Since then, they have streamlined a better system to do business are seeking to
change the way homeowners perceive the painting industry.
“The industry obviously needs improvement” they state, “and we’re happy
to be the ones to bring it. When you take care of your clients, they take care of
For more information on Virtue Painting or if you would like to contact Mike
or Jordan visit their website at www.virtuepaint.com.